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Reserve your place in the #rosepourlacause virtual market

Are you a Quebec entrepreneur?

Join a community of local creators who are committed to giving back to their community. In October, we will donate part of our income to the  Quebec Breast Cancer Foundation .

Register before  September 25  to enjoy all the benefits. After this date, you  can still register and be part of the business directory within 5 working days.

Why #rosepourlacause?

#rosepourlacause is an initiative of Amy, the designer and creator behind Les Mailles à Mailloux. In 2019, Amy joined her cousin, the entrepreneur behind CYEL by Cendrine, to donate part of her October profits to the Quebec Breast Cancer Foundation.

Breast cancer is common among the Mailloux. We both grew up supporting our grandma, whose artist name was Rose, in this struggle.

As breast cancer affects 1 in 8 women in Quebec, it went without saying that we continue the fight in honor of Grandma and for all the inspiring women around us.

In 2020, I decided to make my network go to have more impact. Those are  35  entrepreneurs who joined us in this adventure to promote local buying in addition to supporting the cause.

In 2021, I am pushing ink further. #rosepourlacause is becoming a virtual market for local creators and we will have more impact than we have ever had!

Will you be with us?

Why register

Added value

Local purchasing and socially responsible companies are popular

Joining a cause is a way of making your business known to a new audience and from a new angle: present yourself and your values, your customers will appreciate it!

A web page will list all participating companies

A donation page dedicated to our initiative will be created on the website.

A certificate of appreciation is offered by the Foundation to participating companies


From October 1 to 31, 2021

October has been associated with breast cancer since 1985. It's a month where we stick together for the cause, where we feel generous and where we tell our loved ones that we love them.

From a practical standpoint (you have a business after all!), October marks the start of the holiday season campaigns. Now is the perfect time to introduce new products to your customers and talk about your holiday offerings.

Network, visibility and promotion

Targeted publications advertised on social networks via the Les Mailles à Mailloux page, host of the event

Group competitions (with license from the RACJ)

Website listing all #rosepourlacause certified companies

Tools and resources to promote yourself as a pink business

Collaboration is essential between all participants. Here, we love and we love each other!

Je m'inscris

How it works

Choose your offer

 Contribute as YOU wish

  • % of sales across the store

  • $ or% on a particular product

  • $ or% on an exclusive product in October

  • Optional: participation in contests to promote your product 

Register yourself

Fill out the registration form: information about your company, your product, your contribution and how to contact you

Pay the cost  $ 30 registration. This will allow me to invest in advertising, design and the necessary resources to carry out the campaign.  


Join our community

We all meet via a Facebook group where we can exchange strategies for a successful October, offers specific to members of the initiative and to pat each other on the back and encourage each other!


I'll take care of everything!

Relations with the foundation

Bank of visuals to be used for the campaign (banners, email signature, social media content)

Facebook event


Registration before October 1 only:

Targeted advertising on social networks

Organization of competitions

Pink ribbons delivery


Make a donation

The first week of November, compile your data and make your donation on the page dedicated to the project on

Send me proof of your donation and receive a certificate of thanks from the Foundation


No upcoming events at the moment
Édition 2020

2020 edition

31 campaign days

37 participating companies

6 contests / more than $ 600 in prizes

5 gift guides

$ 2160  donated to the Quebec Breast Cancer Foundation

Featured products



Baby accessories

Home accessories

Eco-responsible alternatives

Body care

Crochet patterns

Hair accessories

Gift ideas of all kinds


Who am I?

You might be wondering why you would embark on this adventure with me and I understand that!

My name is Amy, I have been an entrepreneur since 2019 with my Etsy shop for hand-knitted and crocheted items, Les Mailles à Mailloux. Since then, I've also become a crochet pattern designer, community manager, content creator, proofreader, translator, strategist, and more!

Ah and that is just what I do part time!

By day, I am a cultural worker and worked for several years in the performing arts sector (project management, event organization, communications, development of partnerships, grants ...) before turning to the community sector and, now , television production.

I am a jack of all trades, but above all a passionate person!

To not miss anything on #rosepourlacause, click here:

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